Finally, the writing part!

Write the text of your script to follow your images. You are likely to find that by specifying images you have created a natural set of divisions that you can use to chunk the text of the script; take advantage of them! If you are working on an audio script, let the content divisions you have written onto the left side of your script direct you.

Don't be afraid to revise your rough sequence of images or content as you discover new ideas through writing. However, be sure that you don't drift into letting your text drive the images or the content functions ... this is all too easy for many writers to do, since they are most familiar with words. If you feel this happening to you, cover upthe right-hand side of the page (or screen) were you have been adding text and concentrate on following the sequence of images or content. Is it still sensible? Coherent? Smooth flowing? If not, adjust it and then go back to writing text.

Be wary of long text segments (over 30 seconds). People need a shift in tone and/or topic frequently when they are following media presentations so that their habituation response does not kick in and allow their minds to wander.

At the same time, do not be afraid to preview a topic and then review it as part of your script. You are writing for instructional media, not feature films. When people are listening to linear media, they cannot easily back up and repeat parts of it when they realize they missed something or when their attention strays for a second. Make sure that your sscript gives your listeners time to assimilate what is being presented, and offer them chances to prepare for or to review material that has been presented.

Write for your narrator. Long, unpunctuated sentences are difficult to read with clarity and are also difficult for your narrator to read without having to take a breath in an awkward spot. If you are writing dramatic text (role play, simulations of real life) be sure that your script sounds natural. Most of us do not speak in long sentences using a full, complex vocabulary unless we are lecturing.

You'll probably write some of each of four types of text for your script: